Tourism: Principles, Practices, Philosophies
>> Thursday, October 29, 2009
Editorial Reviews "...a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions...offers an unparalleled discussion" (CentreDaily.com, February 5th 2009)
Product Description
A new edition of the bestselling introduction to tourism textbook
From the local to the global level, the forces that shape today's economic and social conditions also affect the tourism industry. Anyone involved in the work or study of today's tourism industry must consider all these factors together and their effect on it.
This updated and revised Eleventh Edition of Tourism presents a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions. New and revised coverage, integrating the latest developments in the tourism industry, includes:
- Profiles of such industry leaders as J. W. Marriott, Jr, of Marriott International, Inc., James Rasulo of Walt Disney Parks and Resorts, and Francesco Frangialli, Secretary-General of the United Nations World Tourism Organization
- Lively and fun "Global Insights" look at emerging areas of importance in tourism
- Demographic trends, such as how the many new travelers from BRIC nations (Brazil, Russia, India, and China) recreate and seek culture
- New information on transportation options, including high-speed rail and river cruises
- New consideration of the use of the Internet, particularly Web 2.0 (podcasting, social networks, and blogs), in tourism research, marketing, and promotion
- Updates on passport, visa, and governmental policies
- Expanded treatment of crisis management
Moving easily between theory and practice, Tourism, Eleventh Edition offers an unparalleled discussion of recreational travel today, and is suitable both as a lively learning tool for students and a reliable go-to reference for tourism professionals.
By A Customer
This book offers a fusion of theory and practical advice that is directly relevant to managers - an area where many current tourism texts fall short. It is both strategic and tactical, providing readers with a broad overview of the tourism environment as well as implementable ideas for improving business performance. I have read and enjoyed the original version by McIntosh, and the new insights from Ritchie and Goeldner add new depth to an already exceptional read.
By A Customer
This book offers a fusion of theory and practical advice that is directly relevant to managers - an area where many current tourism texts fall short. It is both strategic and tactical, providing readers with a broad overview of the tourism environment as well as implementable ideas for improving business performance. I have read and enjoyed the original version by McIntosh, and the new insights from Ritchie and Goeldner add new depth to an already exceptional read.
